.png)
By Jessica Lifely
Building a website is not as easy as registering with Wix, SquareSpace or WordPress. There are several factors that need to be discussed and spoken about before putting pen to paper or in this case keyboard to screen. We have comprised a list of things to remember when started your journey at building a website for your business.
Have a Goal!
Before working with a web designer or building your own site make sure that you have a clear goal of what you want the site to look like and what the website will be used for. Is it to only showcase your business, have your clients shop online, to be used for informative blogs or everything combined?
For example, if you have a business that is all about providing services, the site should communicate what you are offering and why you are the best person or business to be hired for the job. If you have a business that is all about selling products your main goal should be to have an online shopping cart and check out. Whatever your goal is plays a major part in how your website will look.
Choosing the Correct Web Hosting
Nowadays, there are so many places to register your domain and there are even options to register your domain and buy a web hosting as one package. This is because most hosting plans include a domain as part of the package or at least 50% off a domain. Choosing a domain and a web host can be overwhelming but we would recommend doing a little research or consult a web designer on the best options.
If you are a small business or self employed you can get away with an affordable plan like Wix, or Squarespace. The average plan for wix or squarespace costs between $10 and $20 Canadian dollars per month.
Pick a Unique Design
Most websites you encounter online have the same basic and generic web design that the person found online. When you work with a web designer, they will work with you on your design and vision. They invest the time into getting to know your business thoroughly to allow them to create unique sample templates of what your site should look like.
Content
Content, content, content! It is extremely important your content is 100% correct. Content and design coincide with one another and should always be on the top of the priority list when building a site. Most businesses do not have the time to collect and comprise all the content for their site and usually hire a professional to help.
Professionals know how to create content for businesses and utilize the language most likely to drive traffic to their client’s site. If you decide you want to write all your own content sites like copyblogger can help you tremendously.
Get a Google Analytics Account
Every website owner needs a Google Analytics account and the bonus is that it not only tracks your traffic, but it’s free! It is extremely easy to set up an account, check out Google’s guidelines here. This platform provides you with a greater insight into your website. You can find out firsthand who visited your site, where they were located, how they found you and more.
This information is vital when it comes to planning and strategizing marketing plans to target the right clientele.
The above guidelines are only a few things to remember when it comes to building your website. You may face many challenges but once you follow these simple steps and take your time you will successful. However, if you find that you do not have the time and you can’t give the attention your site requires for the growth of your business, contact wishful websites! We provide a free consultation to discover how we can help create a successful online presence.
Email wishfulwebsites@gmail.com for more information. Let’s create something special!